Youth Crews, a new Colorado-based youth diaper brand with a goal of providing more inclusive sizing for kids officially launched this month. The company was started by Brady Crandall, a father who said caring for his disabled daughter helped him realize most diaper companies didn’t produce sizes for kids.
 
The diapers are designed for kids ages 4-17 who are looking for a better fitting product that what is available on the market. 

“We surveyed hundreds of families in our community, and 99% said that there was a huge need for a diaper for kids,” Crandall said. “Ninety-six percent of all the people who responded to our survey said it was a top five daily problem, which was staggering to us, because a lot of these kids are dealing with epilepsy, seizures. A lot of them use feeding tubes.”

Crandall said after doing additional research, he realized youth diapers weren’t being produced, and instead families used creative ways to try to make adult diapers fit their kids.

 “The diaper industry is really segmented into adult diapers and baby diapers, all the way down to the machines that they’re made on. And so, it’s really challenging to build a diaper in these sort of in between sizes,” Crandall said.